Big sponsorship announcement for the ‘Roos, regardless of the fact that they’ve alienated every single Ford fanatic out there. According to The Daily Telegraph:
HOLDEN has snatched NRL rugby league sponsorship from market leader Toyota – which sponsored the code from 2008 to 2012 – giving it naming rights to the State of Origin series, the Kangaroos national squad and the Under 20s competition.
Under the deal, Origin will be renamed the Holden State of Origin Series, the national side will be called the Holden Kangaroos and the Under 20s competition will be renamed the Holden Cup.
The three-year multi-million-dollar deal announced today is Holden’s first football sponsorship in 15 years and believed to be worth more than twice as much as the car maker spends on V8 Supercars.
Holden is understood to have spent $10 million over three years to become the official automotive partner of the NRL, compared to an estimated $20 million spent by Toyota to sponsor the AFL in its latest three-year 2012-2014 deal.
The deal also means Holden will become the major sponsor of prizes for the game’s annual Monster Raffle, which has raised more than $2 million for grassroots clubs across Australia.
Still coming up short against the AFL despite superior TV coverage and greater global appeal with test matches and globally-followed State of Origin.
And I’m not entirely sold on the Australian jersey “upgrades” either.